London is one of the best cities in the world to ring in the New Year offering something for everyone, however you plan to celebrate. Staying centrally in the heart of London ensures you’re perfectly positioned to soak up the atmosphere and make the most of every moment. Here’s a guide to some of the best events and attractions to experience New Year in London this winter, all within easy reach of Strand Palace.

1. The Mayor’s New Year’s Eve Fireworks

London’s world-famous New Year’s Eve fireworks are a must-see, drawing visitors from across the globe. Taking place along the Thames, this iconic event offers breathtaking views of London’s landmarks illuminated in an array of colour. Staying at Strand Palace puts you within walking distance of the best viewing spots, so you can fully immerse yourself in the celebrations and make your way back with ease after the show.

Tickets are currently on sale; spectators can start to queue from 8pm on Tuesday 31st December but will not be able to attend the fireworks without a ticket.

2. New Year’s Day Parade

London’s New Year’s Day Parade is a thrilling way to kick off the year. Featuring marching bands, dancers, and colourful floats, the parade winds its way through central London, creating a carnival-like atmosphere. Staying nearby means you can easily join the festivities and soak up the celebratory energy without worrying about transport.

With free standing spaces for the general public, the parade starts at Green Park, moving through key central stops such as Piccadilly Circus, Charing Cross, the Strand finishing in Westminster all within walking distance of Strand Palace.

3. New Year’s Eve Parties

London knows how to throw a spectacular New Year’s Eve celebration, with something for every style and mood. Whether you prefer the sophistication of a black-tie gala, the buzz of a rooftop party with stunning views of the fireworks, or the unique experience of a themed or immersive event, the city has you covered. For those who want to get closer to the iconic fireworks display, a boat party along the Thames offers an unforgettable way to ring in the New Year while gliding past London’s landmarks. Whatever your choice, London promises a night to remember as you welcome the year ahead.

4. Covent Garden’s Winter Wonder

Just steps away from the hotel, Covent Garden remains a magical destination well into the New Year. The twinkling lights, festive décor, and lively street performances create a vibrant atmosphere perfect for exploring during the day or evening. Discover luxury boutiques, cozy cafés, and the final days of seasonal pop-ups in this historic market area - all on the doorstep of Strand Palace.

5. Ice Skating at Somerset House

The enchanting ice rink at Somerset House is the quintessential winter experience and a highlight of the winter season. A leisurely five-minute walk from the hotel, this stunning venue offers skating beneath glittering lights in a truly unforgettable setting. Whether you’re a seasoned skater or a first timer, it’s a magical activity to enjoy with family or friends.

6. West End Shows and Theatre Performances

The New Year is the perfect time to dive into London’s vibrant theatre scene, with the West End offering everything from blockbuster musicals to thought-provoking plays. Many shows run special January promotions, making it a great opportunity to experience world-class performances. With situated in the heart of the West End, London’s hub of iconic theatres, it’s easy to plan a memorable night out.

7. Discover London’s Museums and Galleries

London’s cultural institutions offer an enriching escape from the cold, and January is an ideal time to visit while they’re quieter. Explore masterpieces at the National Gallery or delve into history at The British Museum, both a short journey from the hotel. Whether you’re an art enthusiast or a history buff, these iconic attractions promise a fascinating day out.

8. A Riverside Stroll Along the Thames

Take a peaceful riverside walk along the Thames to enjoy some of London’s most picturesque winter views. Pass landmarks like the London Eye, St. Paul’s Cathedral, and Tower Bridge as you soak in the crisp air and serene atmosphere. With the river just moments away, it’s an easy and refreshing way to explore the city.

9. Winter Wonderland’s Final Days

Don’t miss the last chance to visit Winter Wonderland in Hyde Park, which remains open into early January. This festive extravaganza features thrilling rides, seasonal markets, and cozy alpine-style bars. Just a short journey from the hotel, it’s a fun outing for all ages and a great way to extend the holiday spirit.

10. Shop the January Sales

London’s January sales are legendary, offering unbeatable deals across the city’s best shopping destinations. From high-street favourites on Oxford Street to designer boutiques in Covent Garden, there’s something for every shopper. Staying in such a central location makes it easy to explore these retail hubs and find your next great bargain.

London in January is a unique blend of festivity and fresh starts. From iconic events like the New Year’s fireworks to the quieter joys of winter walks and cultural outings, the city has so much to offer. Staying in a central location ensures you’re perfectly placed to enjoy the best of the capital with ease and convenience.

Start the New Year in style and make unforgettable memories in one of the world’s most vibrant cities.